Regulated Fintech
- Customer acquisition
- Activation
- LTV and retention
- Compliance-first creative
- Product GTM
- Investor education
RAFAY QURESHI – GROWTH & MARKETING DIRECTOR
I build growth systems that turn complexity into revenue.
Fourteen-plus years building full-funnel growth engines across regulated fintech, luxury real estate, travel and ecommerce.
- ~$300Mmonthly digitally driven sales
- 30%+CAC reduction
- 500K+programmatic pages
- 14+years building growth systems
Selected Impact
Measured outcomes, not channel noise.
~$300M
monthly digital sales
DAMAC
4.0% -> 1.4%
cost of sale reduction
DAMAC
6% -> 14%
digital sales contribution
DAMAC
~$35M
monthly destination-led sales
The Heart of Europe
30%+
CAC reduction
Baraka
2.5x
funded-account growth
Baraka
500K+
programmatic SEO pages
Seera
100%+
organic traffic growth
Rain
The Growth System
From diagnosis to scale, the work is designed as an operating model.
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01
Diagnose
Find the commercial constraint inside market, channel, product and customer behaviour.
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02
Architect
Design the operating model, data spine, channel mix and decision rhythm.
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03
Launch
Move from plan to market with disciplined GTM, creative, lifecycle and sales alignment.
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04
Measure
Tie spend, cohorts, retention and revenue into one readable system.
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05
Automate
Use AI agents, workflows and analytics automation to compress cycle time.
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06
Scale
Expand what works across markets, teams and channels without losing control.
Industry Duality
Regulated fintech and high-ticket real estate share the same strategic burden.
Both require trust, precise targeting, disciplined attribution and high-conviction customer journeys.
High-Ticket Real Estate
- HNWI acquisition
- International demand generation
- Broker activation
- Sales funnels
- Destination marketing
- Digital sales economics
Featured Case Studies
Selected operating systems behind commercial impact.
DAMAC
From 6% to 14% digital sales contribution
Scaled digitally driven sales to approximately $300M per month while reducing cost of sale.
Read the case studyBARAKA
Re-architecting acquisition around CAC, cohorts and LTV
Reduced CAC by more than 30%, scaled funded accounts 2.5x and built AI-native operations.
Read the case studyTHE HEART OF EUROPE
Building a $35M monthly destination-led sales engine
Built off-plan luxury demand generation across international HNWI markets.
Read the case studySEERA
Creating a 500,000-page programmatic SEO platform
Connected APIs and internal data sources into scalable search-led growth.
Read the case studyAI-Native Marketing
AI matters when it shortens the distance between signal, decision and action.
Strategy and operations, content and SEO, analytics and insights: orchestrated with Claude, MCP, n8n, RAG, analytics automation, AI visual workflows, voice and video automation, GEO and programmatic SEO.
- Research
- Strategy
- Content
- Creative
- Distribution
- Measurement
- Learning
Experience
A career built across complex, high-consideration categories.
- TradeKeyEarlier growth and digital experience
- The Brand CrewEarlier marketing experience
- Alibaba GroupEarlier regional digital experience
- Seera / AlmosaferHead of Growth, programmatic SEO platform
- RainHead of Growth, CBB-regulated crypto exchange
- DAMAC GroupDirector, Digital, luxury off-plan real estate
- The Heart of Europe / IHGDirector, Destination Marketing
- BarakaDirector of Growth & Marketing, DFSA-regulated investing platform
Global Market Experience
Regional depth with international demand-generation range.
- UAE
- KSA
- Bahrain
- Kuwait
- Oman
- Turkey
- UK
- Germany
- Switzerland
- Singapore
- India
- Russia
- Pakistan
- Bangladesh
- Sri Lanka
- Nepal
Growth is not a collection of channels. It is a connected operating system built around customer behaviour, commercial economics and continuous learning.
Insights
Notes on AI-native marketing operations, growth strategy and market systems.
July 10, 2026
Programmatic SEO and GEO need useful structure, not scale for its own sake
Search and AI discovery reward pages that answer real intent with structured, credible information.
July 10, 2026
High-ticket real estate demand generation is a sales system, not a lead form
Luxury real estate growth depends on demand quality, broker activation and sales follow-through.
July 10, 2026
Growth in regulated fintech starts with trust before conversion
In regulated investing, acquisition quality is shaped by education, confidence and retention, not just lower media cost.
Start a Conversation
Building something ambitious?
I am open to conversations around executive growth leadership, advisory work, strategic partnerships and selected transformation projects.