Luddites be warned. If traditional word of mouth and adverts in the local paper were the be all and end all of your marketing plan, think again.While the thought of plunging in to the waves of social networking can be daunting – the cost of turning your back on social media could leave your business washed up. Read the following social media marketing advantages.

Allow them to give you the gentle but firm shove needed towards new worlds of marketing opportunities.

Advantages of Social Media:

• It’s cheap – 75% of Americans have access to the internet. Can this marketing and research tool be ignored? What other medium allows no-to-low website start-up costs that provide businesses the potential to reach a global audience?

• Space – To extol the benefits of your services to customers. High resolution and color images can showcase products, making your brand visible – and attractive.

• It’s connected – Use your site to speak to other businesses and increase ‘online traffic’ back to your business.

• It’s instant – Quickly respond to customer demands and feedback.

• It’s not as hard as you think – Relatively speaking. Everyone seems to be doing it, so can it really be that complicated?

Maybe. In the interests of providing a balanced viewpoint, there are…

Disadvantages of using Social Media:

• It’s time consuming. Keeping your online presence and content up-to-date requires time and resources. However, not keeping up also has its cost.

• Unhappy customers can also post feedback instantly – and to a much wider audience.

But this is your business. Be bold. Get in front of the technological wave… Happy networking!

The commonly 5 signs associated with the success of a startup are like that you must already know about your customers and sure enough for their interest, a perspective for expansion, having a minimal initial budget with no extravaganza expanses, transparency of work in the organization and the last one being communication and skills related to it.
Though these are no doubt the most important things but one more key which determines your success especially when your business has just ignited is your team. It is the team that makes sure that your business remains in the long run. It’s the secret backbone of your company which makes sure that your project doesn’t lean. But do you know why people don’t give so much importance to team in a startup? The reason behind is that they normally think that if you hire the best guns available, pay them right and then wait and watch your company grow. They feel that all you require is a team of caliber and rest has to come out naturally. To an extent this is correct but had this been the case we would have been spending our lives on holidays on some amazing island. So what is the role of a team and what makes a great team in a startup that can ensure the success of your business? In the next few paragraphs we will try to look over it.

• The core team: know the people you require:
Your team should be such that it contains all the major roles that are essential. Many people especially youngsters think of a startup team as a bunch of friends comprising of a developer, designer and one as a manager who had the idea. These people are the ones handling the rest of the roles too like the manager might even doing the marketing or writing the content. Your project might startup but in the long run it will have some serious troubles.
In some cases this might not be and may be the team is carefully selected but still they miss out some important roles for e.g. what if your company all of a sudden faces some serious legal issue that can put your whole business in jeopardy and of course a lot of finances. But initially ask any startup team that are they consulting any lawyer who can make sure that every step of yours is within the framework and their answer will be that the requirement of a lawyer didn’t even crossed their mind.
So make a list of all the roles your team requires and when you have them ready and it’s time to hire people you have to keep in mind that
• Mature people is what you need:
The reason why startups with the best ideas and investment fail is no doubt because of the team. If your hiring is on the basis of people that I know than it’s your business that going to suffer. No doubt hiring someone you have a connection with brings a sense of security but business requires a sense of objectivity and accountability while friends and family expect and even they should be treated in a different way.
In other cases too as startups requires a strong base with sometime bringing on heavy and quick work which comes as a real test for the team. So make sure to hire someone who is not just competitive but is even mature enough to handle the pressure.

• Leadership and team-building:
Making a list of roles you need and then getting the right people is nothing but a bunch of people. That’s where the role of team is understood of how to turn a group with each having different capabilities into a team motivated towards success. This is where leadership skills come in where someone has to take this bunch to a destiny. If your team-building is not done carefully there might be a case where your business might suffer from one of them or in some cases the team itself is nothing but individuals who are not willing to cooperating or are unhappy. In either case this is not a good sign. This is where transparency in organization and communication skills comes into play.

Thus in order to summarize the importance and role of your team in your startup business remember the fact that if you have a great team, it will turn into your greatest competitive advantage where even products or projects change, your team will figure out a way to ace in any situation.

One of the biggest advantages of the internet is how cheap it is. You can market yourself or your product for virtually nothing online, with a lot of websites and services either being free or having very low charges. Even if you do pay a small fee to have a website, this website makes it possible for you to attract consumers from all over the world, compared to any advertising you would do on TV or through hoardings.

There are many things you can do to improve your web presence, and all of these are either very low cost, or free. While many companies have departments that are responsible for internet marketing, because of the simplicity it is now possible for even those people who don’t have a lot of resources to market their work all over the world.

To start with, a website can serve as your online office. It can provide all the information about your product to the person reading it, as well as talk about your company, the history, how you make the product, prices and even have a customer support page where people can directly contact you if they have problems.

After you have a website, you need to start making this a more visited page. You can do this by creating additional elements and making it more interactive. One of these is a newsletter. You can send out a monthly newsletter that gives all the news from last month to all the subscribers who have signed onto your website. This way, people can forward this to their friends and bring more business to you.

Another thing you need to have is RSS. This allows people who frequently visit your website to receive updates from the entire website on their RSS reader without having to worry about spam filters. Also, you can have multiple RSS feeds (news, product updates, blog) and this way people can sign up for the one they are more interested in.

Which bring s us to the blog. If possible, you should have a blog where you update and write interesting things for your customers every day or every few days. It is especially a great way for your employees to interact with the customers. A lot of companies have blogs, like Google, where latest updates, things being developed are frequently posted.

Finally, make profiles for your company on social media sites like Facebook, MySpace and Twitter and start building a following on these. Like a website, this improves your web presence and markets you across the globe to your audience. You can make it as interactive as you want, and respond to questions people have and gain advantage from the free publicity they will provide you if they walk away happy customers.

After some reasonable work created by bloggers to generate traffic, the next thing is really about engaging bloggers is to keep traffic on their website and to overcome the bounce rate of the overall traffic so visitors do not look around other sources and they can stay up for your blogs. Here are some tips for sticking your visitors to your blogs for the more they come back to your blog so often.

Easy navigation: Easy navigation is the practice to engage potential visitors to your blog, use a clear and simple navigation so that users can access any page / post that they want easily . The use of “Related Posts” or “You might like it” plugins are very useful means to stick to the visitors of your blog.

Use KISS “Keep It Simple Silly” Method: Always write with simple and easy to understand language for your blog viewers, the complexity of words can take your visitors away from the blogs of your visitors you can expect from your blogs be any part of the word and the area so do not let them use the dictionary to find the meaning of complex words.

Do not be boring: Always include in your interesting pet blogs, making your blogs for visitors as they are reading stories based products are the best practices for bloggers. Use interesting idioms and phrases that could mark the memory of your blogs are blogs effectively. Use the navigation interesting (not complex) is also a good way to keep your visitors happy to stay in your blogs.

Make it look attractive: Avoid messy things on your blogs, to clean up your blog so visitors can easily navigate your blog. Use attractive images or photos that give a certain message behind all potential position is best practice to keep involving visitors. Popup advertising can undermine the credibility of your blogs and could cause heavy bounce rate of your visitors

Get socialized: the word of social sharing, you can not even think about your blog by leaving behind the success factors of social media sharing. Create social pages on Facebook, Twitter, LinkedIn, etc. invite your visitors to stay in touch with you on these social media sites. Implement the social share button for visitors to share your position / articles among friends and family is a symbol of the potential success of any blog.

Implementations of the above factors in your blogs would be substantially overcome the bounce rate of your blog and generate your fan club on the web.

Blogging happy:)

Author: Hi, This is Khalid Irfan, yes exactly kirFan stands for Khalid Irfan, the owner of this website. Professionally an eMarketer and Blogger by Passion. Love to share the personal experience & insights about Social Media, Google Behavior, Tech, Gadgets the things that inspiring me the most around.

• Make use of Alt Tag. Alt tag is a html code that can be inserted in any image`s code, the basic purpose for this code is to describe the image, and Google`s crawler also see it as an indicator of what that image and the page is all about. Hence adding your keyword there can increase your SEO score much higher.

• Image Size: Don’t use bigger images that take ages to load. As, recently Google has started ranking those websites up on SERP that load faster than others. Hence using smaller but attractive images will save you bandwidth as well as loading time of your website which will eventually result in higher SEO gains.

• Title Tag: Just like Alt tag, there is another tag that you can use to describe your image, i.e. title tag. You can make use of this tag too, to add your keyword and hence making your images as well as your page optimized for that particular keyword.

• Links: You can also link your inner page or the same page from that image; this will strengthen the internal linking structure of your website.

Caption: You can also use Caption, to describe what the image is all about, or anything that you want to write there, just don’t forget to add you keyword in the description.

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EDU Backlinks Affiliatedx.com http://web.aging.sc.gov/forums/ http://forums.info.usaid.gov/?boardid=procurement&Register=yes&action=8 http://community2.business.gov/t5/forums http://ibis.wi.gov/CSForums/user/CreateUser.aspx?ReturnUrl=/CSForums/forums/ShowPost.aspx?PostID=59 http://web.aging.sc.gov/forums/ucp.php?mode=register http://ptp.hud.gov/forumswww/ https://isis.astrogeology.usgs.gov/IsisSupport/index.php http://blogs.nasa.gov/cm/blog/nasa360.blog/posts/post_1253024670531.html http://www.performancesolutions.nc.gov/forums/ http://www.calepa.ca.gov/Forums/registration_rules.asp?FID=0 http://blog.shimer.edu/shimer/2009/10/the-fall-macaws.html http://id.ome.ksu.edu/blog/2009/oct/26/transitory-digital-documents/ http://sci.rutgers.edu/forum/register.php?s=0d2fb1b3239c9c257eb5cd0a72a05840 http://forum.buffalostate.edu/index.php http://www.math.uaa.alaska.edu/~afkjm/techteach/?q=node/75#comment-1582 http://prometheus.scp.rochester.edu/ursds/user/register?destination=node/70%2523co http://prometheus.scp.rochester.edu/ursds/bloghttp://mgl.scripps.edu/forum/index.php?sid=295f86c33d276871df3e5fb49055a131  http://blog.brookdalecc.edu/index.php http://css.cdm.depaul.edu/post/2010/03/05/Starcraft-AI-Competition-Tomorrow.aspx http://apps.career.colostate.edu/blog/archive/2010/01/19/impression-management-keeping-yourself-in-check-online.aspx http://blogs.lynn.edu/ http://cyberlaw.stanford.edu/node/6242 http://bbnews.blog.usf.edu/?p=150#comment-114670 http://www.sca.ucla.edu/blog/2009/2/25/monkey-business.html?lastPage=true#comment8008157 http://www.darden.virginia.edu/html/blog-JimClawson.aspx?id=15836&blogid=294 http://bcnm.berkeley.edu/blog/2009/06/new-media-and-the-crisis-in-iran/ http://interactiondesign.sva.edu/blog/entry/the_human_race_jill_nussbaums_story_from_the_front/ http://blog.fvsu.edu/2009/08/be-careful-when-social-networking/ http://diva.sfsu.edu/blog/04-20-2009/using-content-outside-of-diva http://www.sft.edu/blog/2009/07/15/so-much-for-type-casting/ http://connect.rhodes.edu/blog/tyler http://oregonstate.edu/admissions/blog/2009/05/14/honorary-degree-recepient-jack-yoshihara-passes-away/ http://microsys.unity.ncsu.edu/blog/index.php?blog=7&title=meeting_with_dennis_6_29_2007&page=1&more=1&c=1&tb=1&pb=1&disp=single#c3363 http://blog.library.villanova.edu/blog/2009/06/12/robin-bowles-appointed-life-and-health-sciences-librarian/ http://www.gspm.gwu.edu/545_GSPM-Dean-Talks-Bi-Partisanship http://id.ome.ksu.edu/blog/2009/aug/12/seemingly-simple-assignment-digital-storytelling/ http://www.marymountpv.edu/news-events/intentional-conversation/blog http://blog.luthersem.edu/library/2009/02/kindle2-and-the-doom-of-libraries.html http://scripts.mit.edu/~inventeams/blog/?p=29 These links are brought to you by http://www.affiliatedx.com Admin notes I am going to be doing weekly edu backlinks now! 13 April 2010 Links  http://www.math.columbia.edu/~woit/wordpress/?p=2865&cpage=1#comment-54809 http://blog.lib.uiowa.edu/hardinmd/2010/01/14/mobile-friendly-haiti-pictures-wordpress-outshines-news/comment-page-1/ http://acm.cs.uic.edu/userinfo.php?uid=314 http://blogs.library.jhu.edu/wordpress/?p=3231&cpage=1#comment-496419 http://timesync.gmu.edu/wordpress/?p=425 http://wordpress.morningside.edu/thecr/archives/620/comment-page-1#comment-633 http://blogs.bu.edu/bunow/2010/04/12/palm-shopping-itself/comment-page-1/#comment-18051http://sites.lafayette.edu/coffeebreak/2009/10/26/its-coffee-break-wordpress-launches-google-wave-nook/comment-page-1/#comment-532 http://www.zjs.name/blog/2008/12/03/semester-wrapup-presentations/comment-page-1/#comment-21367 http://wordpress.betech.virginia.edu/index.php/2007/03/22/blog-powered-digital-signage https://dev.webadmin.ufl.edu/~dwc/2005/03/10/ical-events-plugin/comment-page-4 http://blackboardtutorials.niu.edu/add-comments-in-grade-center.html/ http://www.quickonlinetips.com/archives/2010/04/how-to-get-traffic-tips/#comment-751312 http://blogs.tamu.edu/wordpress/2009/05/17/how-do-i-get-my-own-blog http://languagelog.ldc.upenn.edu/nll/?p=2205#comment-64382 http://cio.byu.edu/blogs/wp-signup.php Below are forums http://library.cshl.edu/wp/vb/member.php?u=2533 http://terminology.vetmed.vt.edu/forums/member.php?u=3911 https://forums.juniata.edu/member.php?u=7048 http://www-apps.umuc.edu/forums/index.php http://ipl.ci.fsu.edu/community/member.php?u=764 http://www.soest.hawaii.edu/MarSciBulletin/index.php http://rox.dartmouth.edu/forum/member.php?u=108 Guest books: Only one but will be adding loads in next weeks package! http://www.cmi.edu/guestbook/index.php?l= Week 3 are as followed! This week i am going to start off with both EDU and GOV backlinks! http://www.stanford.edu/group/lambdas/cgi-bin/Guestbook/gbook.php http://staff.washington.edu/syhahn/gbook/gbook.php?page=1 http://ceure.buffalostate.edu/~csmp/lazar/index.php https://crux.baker.edu/~avierr01/cgi-bin/final/guestbook/index.cgi?page=237 http://celebrating125years.stedwards.edu/connect/guestbook/ http://alumnae.mtholyoke.edu/~classof1968/index.php?Welcome/Guestbook http://htmlgear.tripod.com/guest/control.guest?u=cssaumbc http://www.contrib.andrew.cmu.edu/~zhec/english/guestbook.html http://fog.ccsf.edu/~pthiry/gbook.php?page=1 http://www-personal.umich.edu/~jrcole/cgi-data/guestbook.html http://www.uta.edu/studentorgs/laso/scripts/guestbook/ http://wikifat.hort.oregonstate.edu/index.php?title=Special:Guestbook&action=add http://cs.geneseo.edu/~as10/gbook/gbook.php?page=1 http://www.alumnae.mtholyoke.edu/~classof1959/index.php?Welcome/Guestbook http://globalclimate.ucr.edu/gbook16/gbook1.php?page=1 http://web.utk.edu/~dst/guestbook/index.php Damn i did to many guestbooks now we go onto blogs! http://valis.cs.uiuc.edu/blog/?p=4991&cpage=1 http://artclub.blogs.brynmawr.edu/2010/04/11/minutes-46/ http://www.blogs.slis.ua.edu/slis/courses/ls590/spring2008/maccall/02/10/wordpress/?p=17 http://blogs.cofc.edu/burkettt/2010/04/06/hello-world/comment-page-1/https://registration.it.ohio-state.edu/blog/digitalunion/2008/01/24/building-away/comment-page-1/http://blogs.wheatoncollege.edu/techsupport/2010/04/06/required-upgrade-of-eset-nod32-anti-virus-software/comment-page-1 http://art.ksu.edu/blogs/thecore/2009/04/12/hello-world/comment-page-1/#comment-3 http://www.cia.edu/blog/?p=1017&cpage=1#comment-15234 https://my.uarts.edu/blog/libraries/2010/04/16/alumnus-charles-santore http://blogs.nwmissouri.edu/bearcattitude/2010/04/12/bearcattitude-coming-soon/ Sorry no time for any forums this week but next week you’ll see more forums at the start of the spreadsheet! http://blog.csis.suu.edu/wordpress-mu/wp-signup.php You’ll also see more edu wordpress hosts next week! Week 4 list as followed!  As promised more edu links, these links are a goldmine so use them appropiately! http://cio.byu.edu/blogs/wp-signup.php http://blog.lsc.edu/wp-signup.php Now onto wordpress blogs! http://blogs.nwmissouri.edu/bearcattitude/2010/04/20/athletics-input http://blogs.oregonstate.edu/help/2010/03/25/wordpress-2-9-2/comment-page-1/ http://blog.lib.uiowa.edu/hardinmd/2010/03/31/hardin-md-gallery-collections-are-going-mobile/comment-page-1 Now onto forums! http://gohere.manoa.hawaii.edu/forum/ None EDU Backlinks but high PR! http://edublogs.org/wp-signup.php Had a little break but i am  back alot better than before! Blogs: http://www.personal.psu.edu/cwc5/blogs/2007/12/migrating-from-mt-33-to-mt-4.html Forums http://thecity.sfsu.edu/~csc313/bb/index.php http://sae.iit.edu/forum http://www.tectonics.caltech.edu/forum analog.wmuc.umd.edu/forum

 

 

Analyze a complex backlink profile and distinguish quality links from spammy ones? Check. Write a funny personal email that gets someone’s attention in the right way? Check. Decide when a phone call might be the best outreach method? Check.

And what could the robot do faster and better than you?

Find every link to a site? Check. Automatically search through SERPs and connect each result to external data? Check. Automatically search for contact information on three different pages and score how closely it matched a person’s name? Check. Automatically pre-populate data fields in a CRM? Check.

If you’ve ever heard the phrase “build on your strengths,” the lesson for link building is this: that we need to automate as much of the routine, “robot work” as possible, and spend more time doing what we’re best at: being sentient human link builders.

In this post, we’ll look at tools that can help link builders shift their workload to computers as much as humanly possible.

Backlink Data

Let’s start with the most basic automation. You need tools to research sites’ backlink profiles. These tools crawl the web and build a database of raw data about backlinks.

Each tool provides, at minimum, the ability to lookup a list of all the pages linking to a URL or domain, and some include detailed information about each link’s anchor text, type (text or image), follow status, authority for the linking page, and in some cases the ability to group, sort, search, and filter the results.

• Majestic SEO: A well-regarded index of link data with information about anchor text, authority, Class C IPs, and relevance, not to mention good sorting and filtering. My only complaint is that their pricing and user-interface is a bit confusing.
• Open Site Explorer: A very user-friendly tool with anchor text data, follow status, and authority. The only downside is the index may miss some links in the “deep web.”
• Yahoo Site Explorer: Known for being relative fast to find new links (other indexes are updated monthly), but very limited because it can only return 1,000 links per page or domain and offers no “extra” data such as follow status or filtering capabilities. But it’s free! Yahoo also offers an API (Yahoo BOSS), which according to many, is more current than the Site Explorer website.
• Google: Yes, their “link:” operator leaves much to be desired, but just because it’s incomplete doesn’t mean it’s useless.
• Blekko: This new search engine offers tons of free backlink data available from a very deep index.

Site-Level Backlink Analysis

Many tools offer backlink reports at the site or URL level, but are limited to only the data points they have available. So then what do you do if you want to filter a site’s backlinks down to only followed inbound links, with toolbar PageRank of at least 5, and no more than 50 outbound links?

Enter site-level backlink analysis tools. These tools gather traditional backlink data with a traditional set of backlink data, often pulled from one or multiple backlink data providers.

• Link Diagnosis: Powered by Yahoo BOSS, Link Diagnosis uses a Firefox extension to pull up to 1,000 links per page and lookup metrics such as the toolbar PageRank of each URL, whether the link actually was found on the page, follow status, anchor text of each link, and aggregate level reporting.
• BacklinkWatch!: Also powered by Yahoo, BacklinkWatch! pulls the first 1,000 links for a page (the most Yahoo will give up), and appends the number of outbound links on the source page along with any flags they find (nofollow, image links, etc.).
• AnalyzeBacklinks: Simple and free tool that analyzes backlinks to a page and appends anchor text, total number of links, outbound links, title of the linking page. One feature I like is that ability to flag links that mention a keyword you’ve selected.
• SEOBook Link Harvester: Shows backlinks grouped by linking domain, groups them by top level domain (TLD), and provides summary metrics about the number of incoming links and percentage of deep links to the page.
• SEOBook Back Link Analyzer: A free downloadable tool that pulls backlink data from Google, MSN, and Yahoo, crawls the linking pages, and builds a table of information about each link including follow status, number of outbound links, page title, and more.
• SearchStatus Plugin for Firefox: A free Firefox extension from iAcquire that pulls the backlinks from Google, Yahoo, and Bing.
• SEOLink Analysis: Supplements lists of links produced by Google Webmaster Tools and Yahoo Site Explorer with information about each link’s PageRank, anchor text, and follow status.
• WhoLinksToMe: Produces various detailed backlink reports with views by link, anchor text, country, IP, and more. Many charts and graphs to aid in the analysis. Freemium.
• Many enterprise SEO packages also offer data-rich site level backlink analysis, including BrightEdge, SecondStep, RankAbove’s Drive, seoClarity, SEO Diver, SISTRIX Toolbox, and gShift Labs, and link building specific tools such as Advanced Link Manager, Linkdex and Cemper’s LinkResearchTools offer powerful backlink analysis features.

SERP-Level Backlink Analysis

It seems like every link builder has a preferred set of data when it comes to competitive analysis. So don’t expect any single tool to pull every conceivable piece of data and put them all into same columns you’ve always used.

You still may find yourself exporting data to Excel and merging with other data sources. But any time saved from manually copying and pasting data into spreadsheets (or hiring and managing people to do so) can be spent on more human, value-added activities.

• SEOBook, SEOQuake, and SEOMoz, offer helpful browser extensions that overlay a variety of backlink data directly on search results, so you can assess the backlinks behind each listing in the SERP, right when you’re looking at it.
• Larger suites like Advanced Link Manager, LinkResearchTools, Adgooroo Link Insight, Wordtracker Link Builder, LinkDex, Raven, and SEOMoz, also offer detailed backlink data at the SERP level. SEOMoz announced an upgrade for their excellent Keyword Difficulty Tool to provide a more integrated SERP analysis.

Anyone without research tools for SERP analysis is at a competitive disadvantage.

Link Prospecting Tools

There are many ways to find link opportunities, and the tools listed below can only really scratch the surface when it comes to the universe of link opportunities that some creativity and insight can find.

• Query generators are the original link automation tools. These tools take a keyword and automatically create dozens or hundreds of canned searches to find common link opportunity types (e.g. resource pages, guest posts, and directories). Here are a few of the most popular: SoloSEO, Ontolo’s Link Query Generator, SEOBook’s Link Suggest, BuzzStream’s Link Building Query Generator (disclaimer: I co-founded BuzzStream), and Webconf’s Backlink Builder. I would strongly caution anyone using a list of other people’s queries to weed out queries that don’t make sense for them — don’t just head down a link building path because a tool suggested you seek a link on every “inurl:links.html” page in your industry.
• Link prospecting tools build upon the query generator idea, but automate the task of visiting each page in and compiling addition metrics (and in some cases, contact info). This can save link builders time by enabling them to prioritize prospects with the highest value. But you can’t just take everything the tools give you. Plan to review each prospect to assess its appropriateness to your link building campaign. Here are a few of the most popular: Ontolo, Adgooroo’s Link Insight, and Advanced Link Manager.
• Cocitation or “hub finder” tools help you find sites that link to multiple competitors. Some look across all links to your competitors, and some analyze the top ranking sites for a given keyword. The best known offerings in this area are SEOBook’s Hub Finder, Adgooroo’s Link Insight, Raven’s SiteFinder, LinkResearchTools, Linkdex, WordTracker Link Builder, SEODiver, and Shoemoney Tools.
• Proprietary technique research tools use a combination of their own search queries and analysis rules to generate a list of screened, quality link prospect opportunities. Link Insight is known for integrating many of Eric Ward’s (a.k.a., “Link Moses”) research methods, though I wouldn’t call it an Eric-SaaS just yet. Ontolo offers a number of proprietary searches, but also leaves a fair bit of detail and control in users’ hands.
• Checklist-driven link building tools give users bite-sized link building tasks, such as “Today you should request a link on DMOZ!” (except their suggestions tend to be more clever than that): LotusJump, Hubspot, DIYSEO, and SEOScheduler.

Next time, I’ll cover tools that address contact research, link management (CRM), link outreach management, and link monitoring.

A note about some tools I won’t cover: tools that scrape SERPs for sites and automatically extract email addresses and send blast mass emails, tools that automate directory submission, “article marketing,” and blog commenting, services that automate blindly placing link-laden content on an unknown network of sites, or tools to automate reciprocal link exchanges. These tools exist and some people use them, but I have yet to find them to be beneficial.

The best strategy for using link building automation tools is to first develop a good process for tracking your link prospecting data and managing your outreach via a structured workflow. Once you have data and process in place, you can start automating some of your routine tasks.

The point of using great tools, whether it’s an array of three 24″ monitors on your desk, an Aeron chair, or fancy link building tools, is to eliminate energy wasted on low value activities, work in new ways, and free you up to focus on what you, the human link builder, is uniquely suited to do.

Source: Search Engine Watch

The number of visitors who land on a site and quickly move on is called the bounce rate. Most websites that have a high bounce rate are not currently using these techniques or have no clue as to what their market really wants and needs.

Here are 10 proven tips to keep visitors on your site longer.

1. Teach your visitors something. Visitors don’t want loads of hype, they want to learn and increase their knowledge of your product or industry so they can make an informed decision.

Provide informational content about your product or services. Teach your visitors and this will help them create a good opinion about your site.

2. Keep the navigation simple. Navigation links should be large and clearly labeled. Have you ever been to a cultural restaurant but couldn’t tell the men’s restroom from the women’s? While you may think themed titles are cute, your visitors may become confused and end up leaving your website. If in doubt, always go with the more common title.

3. Keep your content updated. Try to update times, dates, and news articles as much as possible. You don’t want your website to sound like it was published in the stone age do you? If you’re running an information based site than it is important to consistently add fresh and unique content.

4. Add a blog. Blogs can be added to your site with a few clicks if your web host includes the option within your hosting package. If not, you can always start a free blog at Blogger.com or WordPress.com and link it back to your website.

Blogs are an easy way to add new content. It’s a great way to add user-generated content and it’s a amazing way to build a dedicated group of visitors who visit your blog everyday. Since blogs create interaction with your visitors it also builds trust and creates the feel that there is actually someone on the other side of the website.

Blogs that offer quality content always carry a loyal group of followers and often create a hefty income.

5. List and describe product benefits. Most site owners describe the product’s features, example: Rubber coated speaker, 2-ohm total impedance , etc., Your visitors don’t purchase features, they purchase the benefits that the product or service will provide for them. Is your product a time saver? Is it easier to use than most competing products? Make sure you describe how the product will make the visitors life more productive, more fun, easier, or better.

6. Provide product pictures and related images. People like to visualize things. Ever wonder where day dreaming came from? Websites with relevant images help stimulate the visitors emotions and emotions drive sales. Remember a picture is worth 1,000 words.

7. Make sure your visitor knows their purchase is secure. More than one-half of all buyers won’t buy online because they’re afraid of getting scammed.

Proudly display signs of trust like BBB Online and Verisign logos. Make sure your visitors know your site is secure or most will not feel comfortable making the purchase.

8. Make sure your informational content is accurate. Your visitors will stick around to read your message especially when you back it up with references and third party awards.

9. Ask for site feedback. Provide your visitor with a way of leaving feedback for you and other readers.

Testimonials are a powerful tool because they give your product credibility from a third party. Testimonials can be a trust builder, especially if you provide a reference (phone number, email address, ect. ) for them to contact the user that gave the testimonial. Most of the time your visitors will not contact the person that gave the testimonial but it helps build trust and provides a more authentic feel.

10. Test and Tweak. Not every site will be a home run the first time it steps to the plate. Use tools like Google Analytics to determine what makes your visitors stick around and what makes them “bounce”. You then proceed to build on the good and drop the bad.

Tweaking your website will improve the performance of your sales funnel and link popularity over time. The difference between a site that generates 100% ROI (return-on-investment) and 500% ROI is usually a matter of split testing and tweaking.

Successful sites keep their visitors interested with easy-to-find information that fulfills the visitors wants and needs. That is what separates the beauty from the beast.